360° Strategic Review
Understanding your customers is key in developing effective marketing campaigns. In today’s increasingly competitive climate it is just important to understand your own brand, how it is perceived, and what really differentiates you from your competition.
Customer Profiling
Using postcodes profile your customer into classification types to find out who they are, where they are coming from, their hobbies and interest, reading and newspaper habits and even their holiday preferences.
Customer Segmentation
Further analysis on your customer database by value and seasonality can help identify which customer types are key to your business and identify any differences between high and low season. Using this information an actionable customer segmentation can be developed.
Marketing Planning
Use our brand and messaging expertise to help plan your marketing efforts. By developing your brand messaging to your different target customers our team will develop an integrated marketing plan for your next year’s marketing activities.
Integrated Marketing Tools & Content
As your digital marketing and PR partner we can help provide the content for your website, newsletters, social media, advertising and publicity. This integrated approach means every time a potential or existing customer comes in connect with your company your brand messages and image are reinforced in a coherent and effective way.
Through our partners we can provide a full marketing service that includes adhoc design services, photography, printing and web hosting.
Online Marketing
Provide the tools for running effective email marketing campaigns to potential and existing customers. Our team of copywriters, creative writers, and designers can provide the content and image you need for successful websites, blogs, email marketing, newsletters and customer relationship management.
Social Media
The social media revolution has started and we have the tools, expertise and content feeds to help you develop and boost your business in this new and exciting area.
Publicity
With the resources of a large agency, but with the Lakes Marketing team focused on the Lake District, we have the networks, journalist connections, distribution channels and monitoring services to provide you with a full PR service for local, national and global marketing campaigns.
We provide a custom web and interactive media design service to help your business stand out from the crowd. To maximse impact every project is designed to match the look and feel of your brand and website.
Integrated Web Design
Highly customisable and feature rich web and mobile app design, built around your brand specification and online requirements. Add interactive widgets such as newsletter sign-up’s or quizzes to engage your browsers.
Custom design service for creating compelling web content that browsers can interact with and discover your business in a more engaging way.
Interactive Design
Features include interactive images or virtual tours with embedded hotspots that contain images, text, audio, video and even widgets such as newsletter sign up forms or social network links.
Interactive Video
Show off your business with our interactive video packages that allow your browsers to explore your products and services in an interactive and memorable way. Let your browsers explore your business with 360 views of your assets. Embed videos into your virtual tour to highlight key features of your business. Interactive elements to engage and drive browsers to booking forms, enquiry or newsletter sign-up forms, or social networks.
Overlay Videos
Using the latest video editing techniques and web design tools we can produce video that literally jumps out at your website browsers.
Add an interactive presenter to you website right now!
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Website welcome
Stick out from the crowd and make your site more memorable by personally greeting them on your website’s homepage.
Reinforce your messages
Deliver and reinforce key messages around your website and engage your customers in person adding a human element to your online customer service.
Customer testimonials
Overlay videos can bring your customer testimonials to life with customer interviews creating compelling marketing material.
