Press Visits

We work with over 80 travel and hospitality businesses to provide personalised itineraries and fully managed press visits for media companies and publishing groups all around the world.

If you are a member of the press and would like to visit the Lake District please contact our press office, on +44(0)1539 444 555, and a member of the team can help you plan a suitable itinerary for your editorial objectives.

If you are a local business and would like to get involved in our press visits please contact us for further information.

Destination PR

We have developed an ongoing feed of local events, stories, features and reasons to visit the Lake District. This feed helps us serve press opportunities, provide content for our own booking channels and for our white label solutions. Destination PR that cover a number of businesses and experiences provides a more compelling reason potential traveller to visit. If you would like to include your business in such press coverage please contact us for more information about the various opportunities available.

Lake District 2012 Campaign

Lakes District 2012 Launch Event

The Lake District 2012 campaign helped raise the profile of the Lake District brand in foreign tourist markets to over 25 million readers around the world. Taking advantage of the interest in Great Britain generated abroad by the 2012 London Olympics our press campaign achieved coverage from top publications in key foreign markets. See the Lake District 2012 website here:

  • Enticing Australian Travellers from Hawskhead Brewery
    Sampling local produce after a Brewery Tour at Hawkshead Brewery

  • Matched Local Produce for Australian Readers
    Showcasing the best of local Lake District produce from Hawkshead Brewery and More Bakery for foreign travellers

  • Exploring the Fells with Cumbrian Heavy Horses
    Back from an afternoon of exploring the Lake District fells by horseback

  • Inspiring Australian Travelers to ‘Have a go .. on Horseback’
    Capturing the Cumbrian Heavy Horses experience for Australian travel readers of Have a Go News

  • Award Winning Views from the Saddle
    Experiencing the award winning Cumbrian Heavy Horses and a different way of seeing the Lake District

  • Travel writers from Australian Newspaper ‘Have a Go News’
    Travel writers for Australian newspaper explore the Lakes by Segway

    Travel writers from Australian Newspaper ‘Have a Go News’
    Travel writers for Australian newspaper explore the Lakes by Segway

  • Capturing Derwent Water from Surprise View
    Capturing photographs of Derwent Water for readers of Reise Gala in German

  • Exploring the Lakes by e-bike
    Travel writers experience the new electric bike network

  • Capturing England’s Most Beautiful Lake to Inspire German Readers
    Capturing England’s most beautiful lake for German readers to be inspired by

  • Safe Landings at GoApe for Reise Gala Writers
    Travel writers from Reise Gala in Germany take in the Lake District scenery from the tree tops

  • Germany Travel Writers Collecting Adventure Stories
    Germany travel writers collecting adventure stories from the Lakes

  • German Readers to Discover Segway
    Experiencing a more adventurous way of exploring the Lakes for Reise Gala readers

  • Capturing Lakeland Segway for German Travellers
    A new way to explore the Lakes for German readers

  • German Travel Writers Arrive by Boat
    Visiting Ruskin’s Brantwood by Coniston Launch for Germany travellers

  • Matched Beer Menu for Canadian Readers
    Showcasing local Lake District food and drink to Canadian readers

  • Local Produce for the Vancouver Sun
    Brewery tour at Hawkshead Brewery for Vancouver Sun readers in Canada

  • Electric Bikes to Inspire Readers
    Experiencing the new electric bike network for Germany readers

  • New Travel Angles for US Magazines
    Capturing a new angle for a US magazine in the heart of Beatrix Potter countryside

  • Capturing the Lakes for US Readers
    Capturing the views of Lake Windermere for US readers

  • Safe Landing for Travel Writer
    Safe landings for this Next Magazine photographer from China

  • Next Magazine, China, Meets the Locals
    Up close and personal at Low Sizergh Barn

  • Discovering the Lakes by Segway
    Experiencing a new way of exploring the Lakes for readers in Hong Kong, China & Taiwan

  • Peter Rabbit Travels to China
    Discovering the World of Beatrix Potter for Ming Pao Daily readers

  • East Week Readers to Discover Windermere
    Capturing England’s longest lake by boat for East Week readers

  • Panoramic Views for Chinese Readers
    Capturing Lake District views at the top of Honister Slate Mine for Asian readers

  • Adventure for Chinese Travel Feature
    The Honister experience for Next Magazine readers in Hong Kong, China & Taiwan

  • Travel Feature for Kong Hong & China
    Capturing Lake District landscape for readers in Hong Kong & China

  • Exploring Wordsworth Landscape
    Hiking over Grasmere for the readers of Jet Magazine, China


Adhoc PR Services

With the resources of a large agency, the Lakes Marketing team is focused on the Lake District. Through our journalist connections around the globe and with our distribution channels and monitoring services we can provide you with a full PR service for local, national and global marketing campaigns.

Media Targeting

Through our global network of media contacts we can match the profile of publications to your product offerings and customers types. Once we have a publication shortlist we would work with you to develop editorial themes, tie in product packages, and create the press releases and stories.

Press Release & Distribution

We provide our clients with a creative writing and editorial service for press releases and marketing stories for online and socail channels. Once you have a story to tell we can distribute it to the right publication, media lists and match it to our forward features lists.

Press Monitoring

As part of monitoring the effectiveness of press campaigns we provide a press cutting service that captures as published articles, features, or online pieces mentioning your business.